What we can deliver
Sensis Data Solutions (SDS) is responsible for delivering commercial solutions based on Sensis' comprehensive data sources. SDS leverages Yellow Pages and White Pages® content, plus Whereis® mapping data.
SDS has been servicing the industry for over 15 years using these data sources to provide a range of solutions designed to help businesses improve their sales and marketing activities and strategic decision making.
Our Data Sources
White Pages® is one of Australia’s most trusted sources of directory information. The White Pages® Book is used by 3.8 million Australians every week to connect with people, businesses, government departments and community organisations.1 It is one of the most accurate and up-to-date sources of contact information on Australian consumers and businesses. Thousands of updates are performed every day to more than 7 million residential and business listings.
The Yellow Pages® directories have long been recognised as a natural starting point when people are trying to find a product or service. More than 2 million business listings are in the Yellow Pages® directories making it the most comprehensive business directory in Australia.
External Data Sources
SDS also enlists external industry sources to further enrich our solutions and provide value to our customers. These sources include:
- Australia Post Postal Address File;
- Australia Post National Change of Address;
- ACMA Do Not Call Register;
- ADMA Do Not Mail; and
- ABS Australia and New Zealand Standard Industry Classification.
1 Roy Morgan Single Source Australia, 14 years and above, last 7 day average, January 2009 – December 2010.