Data Quality & Enrichment
What the benefits are
Organisations depend on quality contact data of their customers and prospects. It is critical to effective communications and can result in greater success for your business. Not only can accurate data assist with your communications, it also can be enriched to add further value to your sales and marketing efforts. Sensis Data Solutions data quality and enrichment services are designed to help:
- improve the integrity of your customer data;
- improve the success rate of telemarketing and direct mail campaigns; and
- you to understand the industries you service and those you should target.
Our MacroMatch® service is the foundation of our data quality capabilities. It is designed to help improve the integrity and accuracy of your customer data.
MacroMatch® can validate and update names, addresses and phone numbers of your customers or prospects using the power of White Pages® and Yellow Pages® directories. We also enlist external industry data sources to give you the most accurate and up to date information as possible.
Further enriching your data, our Industry Segmentation service enables you to segment and analyse your customers by industry helping you to refine your sales and marketing activities.
To enable you to better tailor your marketing activities and provide further insight into your customer, our geographical data enrichment services can locate your customers by different geographic units.