Segment your customers
Sensis' Industry Segmentation service provides the capability to segment your customer database by industry.
- Target industries that are profitable for you
- Refine your marketing messages based on industry
- Understand growth expectations of industry
Industry segmentation can provide you valuable insight for planning your strategic and tactical sales and marketing activities.
This segmentation capability can append ANZSIC (Australia and New Zealand Standard Industry Classification) codes and descriptions to business records in your database.
Industry segmentation can also unlock a wealth of information on Australian and New Zealand industry segments through sources such as the Australia Bureau of Statistics.
ANZSIC industry classifications are derived from the Yellow Pages® directories (more than 2 million listings) and its categorisation structure of Yellow Pages® headings. The synergy between both structures enables ANZSIC codes to be linked to the most appropriate Yellow Pages® headings. This means that where we find your customers listed within the Yellow Pages® directories, ANZSIC codes and descriptions can be returned.
Let our Industry Segmentation Service help unlock the value of your data.