Why Data Matters

How healthy is your database?

Correcting and enriching your contact data ensures you get the most out of your database while also growing your marketing opportunities. Without this attention to detail, your customer database is less than useless – it’s costly.
sensis data solutions data cleansing

That's where Sensis Data Solutions come in

We wash your customer database against 24 million residential and business records. This includes data sources like Whereis mapping, TrueLocal and the White Pages and Yellow Pages – with eight million listings and fifty thousand daily updates.

We also check against a wide range of expert external organisations including Australia Post and the Australian Business Register.

To complete the picture, we enhance your customer records by appending with demographic detail.

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sensis data solutions
34% of emails in the average database are wrong
sensis data solutions
43% of Australians move house every 5 years
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There are 32,000 phone number changes each day
*Source: ABS Trends Report 2010; Sensis Internal Reporting
sensis data soultions use yellow pages and white pages
Sensis Data Solutions have access to one of Australia’s largest business and residential directories.
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