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Case study - RSCPA Tasmania
Case study
RSPCA Tasmania
Thryv Data improves the quality of RSPCA Tasmania’s donor database
Background
RSPCA Tasmania is dedicated to protecting animals and educating the community about appropriate animal care. As a not-for-profit organisation, everything they do is made possible by the contributions received from supporters, community events and fundraising activities.
RSPCA Tasmania run various campaigns throughout the year to engage with current and prospective supporters. These campaigns are focused on sharing their initiatives and raising vital funds to help care for, rehabilitate and provide shelter to animals in need. There are a number of ways these campaigns are distributed, with physical mail being one of the methods used to generate awareness and ask for much needed donations.
Problem
Some of the records within RSPCA Tasmania’s database – those containing the contact details of supporters, prospective donors and volunteers – were unreliable and outdated. Postal addresses were incorrect, incomplete or not formatted according to Australia Post standards. These inaccuracies in address data prevented the successful delivery of fundraising material, resulting in mail that was either returned to sender or undeliverable, incurring excess costs for RSPCA Tasmania in the process.
Poor data quality affected RSPCA’s ability to reach out to and communicate with current supporters and potential donors. Being unable to connect with the right people reduced their fundraising capabilities and the ability to generate donations. For this reason, RSPCA Tasmania needed to clean and validate the contact information in their database, and they needed the right expertise to help them to do so.
Solution
RSPCA Tasmania were looking for a trusted data partner for the job when they received a recommendation for Thryv Data from their Victorian counterpart. They subsequently engaged us to improve the state of their database, so they could have confidence that the contact information for their supporters and potential donors were up to date.
They provided us with just over 20,000 addresses and we used out bulk data cleansing tool – MacroMatch - to either validate or correct them. We flagged addresses in the database that were invalid, provided new addresses for people who had moved, and we identified any duplicate addresses.
Results
Using MacroMatch, Thryv Data was able to improve the quality of contact information in RSPCA Tasmania’s database. As a result, we provided RSPCA Tasmania with the confidence that nearly 75% of their addresses on file were deliverable. Over 15% of addresses were corrected and matched to a valid Australia Post valid address and over 7% of addresses were flagged as invalid because people had moved house, did not provide an updated address or were no longer contactable.
As a result of our data cleansing project, RSPCA Tasmania have experienced improved engagement with supporters and prospective donors. With addresses now validated and corrected, the organisation has been able to reach people and run campaigns with improved contact rates.
RSPCA Tasmania have gained confidence in their fundraising appeals knowing that their campaign material will likely be received by the end recipient. Overall, improved data quality is helping RSCPA Tasmania successfully connect with their supporters and, in turn, raise money for the welfare of animals.
“Prior to working with Thryv Data, we had little faith in our database. Since undergoing the data cleaning project using MacroMatch, we know that any time we run campaigns for fundraising, we’re going to reach our contacts. My dealings with Thryv Data have always been warm, clear and practical.”
Andrea Dawkins
Stakeholder Engagement Manager - RSPCA Tasmania