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Testimonial - The Greens
Testimonial
The Greens
The Australian Greens keeping it clean with accurate and up to date data
Background
As the third largest political party in Australia, the Greens are committed to building a better future for all of us. To do this, they require support from people who believe in their policies and plans. These conversations with supporters, donors and volunteers are vital to the success of their campaigns.
Problem
To facilitate their outreach activities, it is critical that the Greens have the correct contact information to successfully engage with supporters. However, they have a highly transient supporter base with people often moving houses, changing phone numbers or creating new email addresses. As a result, they are challenged with reaching the right people, which impacts campaign success.
Solution
The Greens selected Thryv Data to help validate and improve the quality of contact information in their database. Using our MacroMatch service, they can cleanse data in large volumes and perform regular checks to ensure the information they have is as current and complete as possible.
“By having the right data, we can be confident that the person we’re contacting is in fact the person we intend to speak with. Now we’ve increased the number of meaningful conversations we are having with people about the issues that matter to them. Thanks to Thryv Data, we can easily correct and update our contact information as needed.”
John Twyman
Systems Liaison Coordinator - The Greens