Sensis Data Solutions is now known as Thryv Data. Our products, services and team still remain the same.
Contact thryvdata@thryv.com for any queries as we transition to Thryv.
The sales funnel is a critical component of any b2c (and D2c) as it’s the first step in converting website visitors into customers. One important aspect of the sales funnel is email address validation which can help ensure that potential customers are able to successfully complete the signup process and become paying customers.
When speaking about email addresses, email address validation means the following:
Without any of these, it’s very likely your email won’t get delivered.
According to a study by Return Path, up to 20% of all email addresses entered into online forms are not entered correctly. This means you could be missing out on 20% of potential leads at the top of your sales funnel!
Email address validation can also prevent other catastrophes that can be costly to fix later. What happens when your customer correctly signs up but with the wrong email address, and their goods get sent to someone else? Then you might be forced to send the goods twice, or worse, issue two refunds! You’ll also be likely forced to manually step in and fix the issue. If you’re a start-up growing, or an established organisation, can you really afford either of these?
Or what happens when your customers miss out on critical notifications, like a system outage or a billing issue?
You can see how this could be catastrophic for your bottom line and your NPS scores. So what can you do?
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