CASE STUDY

Jaguar Land Rover

Jaguar Land Rover collaborates with Thryv Data to remove deadly airbags from our roads.

The compulsory Takata Airbag Recall is the largest and most complex safety recall in Australia’s history. Over three million Australian vehicles have been fitted with defective Takata airbags, putting both drivers and passengers at risk of injury or death.

Background

The Australian government mandated automotive manufacturers to replace faulty airbags at a set date to prevent any further incidents. 

A large range of automotive manufacturers, including Jaguar Land Rover (JLR), had to individually contact owners of affected vehicles for airbag replacements as soon as possible. 

Solution

As part of its contact strategy for the airbag recalls, JLR had to resolve its customer data issue and was looking for a trusted partner. They needed large volumes of up-to-date contact details and a company with a reputation as a responsible data custodian. Thryv Data, with its unique data assets and exceptional track record within the data space, was engaged to help solve this problem.

By cleansing and enriching JLR’s customer database, Thryv Data has helped them contact thousands of affected vehicle owners who otherwise might not have been reached.

This effort has directly led to JLR reaching a completion rate of 98%, one of the highest rates of all manufacturers impacted by the Takata recall.

“Not only would I recommend Thryv Data, I already have. All the manufacturers tied up with this Takata issue meet on a monthly basis, and we discuss best practices. I’ve singled out Thryv Data as a trusted partner, and many others have taken them up. I will continue to recommend Thryv Data.”