Helix Personas

A psychographic and behavioural segmentation of the Australian consumer.

Profile and segment your database.

This unique psychographics segmentation tool categorises the Australian population into 54 distinct personas.
An unprecedented view of who your customers are – understand their values, needs and beliefs as well as the best ways to connect with them. 
Identify growth opportunities by mapping hotspots of engagement to understand where your product or business resonates the most. 

Really understanding your customers

Roy Morgan’s Helix Personas gives you the power to target your marketing messages to your customers by segmenting your database into distinct personas.


While you may be selling the same product to everyone, the way you sell it should depend on what resonates best with each persona. Media habits of each persona are also detailed, with recommendations on the best communication methods for your message. One segment might prefer email, whilst another segment would likely respond better to SMS. There are so many ways to use this multifaceted tool.

Difference between demographic and psychographic segmentation?

HELIX PERSONAS

Demographics

Demographic information includes the basics such as age, gender, race, location, and profession.

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Psychographics

Psychographics look at the broader picture, understanding values, interests, and behaviours as well. Psychographic segmentation has been proven to be a more reliable predictor of human behaviour than demographics alone.

How does Helix Personas integrate with data validation?

Clean data is the foundation for a product like Helix Personas.


You know the psychographic information delivered is correct because it’s being applied to accurate data. You’re basically adding further value to data you can rely on.


As a partner with Helix Personas, Thryv Data has created the option to integrate the product into both TotalCheck and MacroMatch solutions. It’s a great investment that will boost the usefulness and depth of your database.

7 key applications of Helix Personas

1

Digital and direct media planning

2

Creative & messaging optimisation

3

Look-a-like targeting

4

Property & network optimisation

5

Audience profiling and valuation

6

Data integration

7

Product development

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Predicting consumer behaviour

If you're interested in getting started with Helix Personas, simply get in touch.

In the meantime, you can download our brochure below.


Download brochure