Sensis Data Solutions is now known as Thryv Data. Our products, services and team still remain the same.

Helix Personas
Predicting consumer behaviour
totalcheck data validation
This unique psychographics segmentation tool categorises the Australian population into 54 distinct personas.
An unprecedented view of who your customers are – understand their values, needs and beliefs as well as the best ways to connect with them. 
Identify growth opportunities by mapping hotspots of engagement to understand where your product or business resonates the most. 

Stand out from the crowd by really understanding your customers

Roy Morgan’s Helix Personas gives you the power to target your marketing messages to your customers, by segmenting your database into distinct personas.


While you may be selling the same product to everyone, the way you sell it should depend on what resonates best with each persona.

Media habits of each persona are also detailed with recommendations on the best communication methods for your message. One segment might prefer email, whilst another segment would likely respond better to SMS. There are so many ways to use this fascinating tool.


Difference between demographic and psychographic segmentation?

Demographic information includes the basics such as age, gender, race, location, and profession.
Psychographics look at the broader picture, understanding values, interests , and behaviours as well. Psychographic segmentation has been proven to be a more reliable predictor of human behaviour than demographics alone.

How does Helix Personas combine with data validation?

Clean data is the foundation for a product like Helix Personas – you know the psychographic information delivered is correct because it’s being applied to accurate data. You’re basically adding further value to data you can rely on.


As a partner with Helix Personas, Thryv Data has created the option to integrate the product into both TotalCheck and MacroMatch. It’s a great value investment that will boost the usefulness and worth of your database.

Seven key applications of Helix Personas:

  1. Digital and direct media planning
  2. Creative and messaging optimisation
  3. Look-a-like targeting
  4. Property and network optimisation
  5. Audience profiling and valuation
  6. Data integration
  7. Product development

Want to learn more?

If you're interested in getting started with Helix Personas, simply get in touch here.


In the meantime, you can download our brochure below.


Download brochure

Company data management, Australia

Thryv Data | Profile and segment your customer database