For a complete, watertight data cleansing solution, MacroMatch and TotalCheck are an ideal combination. Together these tools form an important two-step process:
TotalCheck delivers live data validation so data is accurate when it’s entered into your system.
MacroMatch enables regular batch cleanses so your data stays current and complete.
Some people are harder to pinpoint than others, that’s where GBG Connexus can help. Designed to trace, locate, investigate and connect people nationwide, this validation tool combines our 16 million records with an exclusive range of data sources, including open source social media records, to trace individuals – quickly, comprehensively and within best practice guidelines.
This cutting edge psychographics tool categorises the Australian population into distinctive groups to deliver highly accurate and detailed insights on each segment’s lifestyle and locations. Teamed with MacroMatch or TotalCheck, your customer data is humanised and enriched, giving you a real understanding of who makes up your database and how to best reach to them. More info...
Thanks to the Sensis owned Whereis mapping service, we’re offering an exciting new geo-demographics tool. By combining your customers’ physical location with demographic data such as income, home ownership and age, we’re able to develop insights specific to customer areas. You can then use this information to target and segment your customers.
SAPI is your secret weapon in the competitive world of search engines. Designed as an API, you simply integrate into your website and the Sensis owned Yellow Pages and White Pages automatically back your search engine. It’s just another way our vast range of data sources helps business. More info...
Bespoke product solutions
Whether it’s email, direct mail or a combination of communication methods, businesses connect with customers differently. While an off-the-shelf package is great for some, a bespoke approach may be the key. We’ll get to know your business thoroughly before we make a call.