Data quality

Data quality
data quality management
Why wash your data?
Data dates. Quickly. If you haven’t checked your database in the last few months, chances are it could do with a clean.
  • Three million Australians move house each year
  • There are over 50,000 phone number changes each day 
  • 34% of emails in the average database are wrong
Source: ABS Trends Report 2010; Sensis Internal Reporting  
You name it, we'll verify it
From business to consumer data, we have one of the most up-to-date and comprehensive data banks available including exclusive access to the Yellow Pages and White Pages. This gives us the power to clean a huge range of data details including:
    • Name and address
    • Mobile phone number
    • Landline
    • Email
    • Geo-demographics
    • ABN
    sensis data solutions - reach more customers
    Reach more customers 
    With real time data validation.
    sensis data solutions - get more leads
    Get more leads
    With accurate and up-to-date contact information.
    sensis data solutions - save money
    Save money
    Only send marketing material to active addresses.
    sensis data solutions - create better campaigns
    Create better campaigns
    Using powerful, data-driven insights.
    Data quality matters
    At Sensis Data Solutions we’ve been cleaning, validating and enriching customer databases for over 20 years. Our experience, meticulous approach and constantly evolving data sets, help drive your marketing ROI in the following ways:
    • No money wasted on marketing to invalid contact points
    • The task of manually checking data is eliminated
    • Human error can’t compromise data entry
    • Customer details are expanded and enriched
    • You gain a better understanding of your market

    Data quality management, Australia

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