Data quality
In the time it takes you to watch a season of your favourite TV show...
107
email addresses become
INVALID
In the time it takes for your online shopping order to arrive...
21,786
addresses are discovered to be
INCOMPLETE
In the time it takes you to create a habit...
90,345
phone numbers are found to be
INVALID
OR INACTIVE
Based on an average across jobs run in Sensis Data Solutions in FY17/18
Why wash your data?
Data dates. Quickly. If you haven’t checked your database in the last few months, chances are it could do with a clean.
- 41% of Australians have moved in the last 5 years
- There are 30,000 phone number changes each day
- 12% of emails in the average database are wrong
Source: ABS Census of Population and Housing: Reflecting Australia - Stories from the Census, 2021.Thryv Australia internal reporting.
You name it, we'll verify it
We have one of the most up-to-date and comprehensive data banks available. We validate and enhance consumer contact information using reputable data sources that are privacy compliant. This gives us the power to clean a huge range of data details including:
- - Name and address
- - Mobile phone number
- - Landline
- - Psycho-demographics
- - ABN
- - DNCR
- - National Change of Address
Reach your customers
With real time data validation.
With real time data validation.
Get more leads
With accurate and up-to-date contact information.
Save money
Only send marketing material to active addresses.
Create better campaigns
Using powerful, data-driven insights.
Data quality matters
At Thryv Data we’ve been cleaning, validating and enriching customer databases for over 20 years. Our experience, meticulous approach and constantly evolving data sets, help drive your marketing ROI in the following ways:
- • No money wasted on marketing to invalid contact points
- • The task of manually checking data is eliminated
- • Human error can’t compromise data entry
- • Customer details are expanded and enriched
- • You gain a better understanding of your market