Data Consulting Services

Data that is old, invalid, unchecked or captured incorrectly can damage the health and accuracy of your customer database. We’ll ensure the information in your database is always clean and up to date. We can standardise and correctly format data, and remove duplicate customer records. We can even provide additional data points to enrich your customer database. 

We provide advisory services for data transformation projects. This can include:

• Analysis of data lifecycles from entry to maintenance
• Linking disparate data sets to create a Single Customer View
• Consulting on organisational data governance rules
• Data management strategy
• Assistance with the implementation of data validation points

Thryv Data's exclusive partnership with Roy Morgan Helix Personas gives us access to the most powerful psychographic segmentation tool in Australia. We can help profile your database to provide insights into who your customers really are. These insights include product buying intentions, relationships with brands, media consumption and more. From this, you’ll be able to optimise marketing activities with customised messaging and placement, driving better overall engagement.

As no business is the same, we take a collaborative approach to completely understand the nature and scope of your project to provide a tailored solution. We’ll devise a plan that aligns with your project timeline to ensure key outcomes are achieved.