CASE STUDY

Pentana

Pentana Solutions provides automotive software to more than 70% of Australia’s car dealerships.

With dealerships entering a constant flow of customer details into Pentana Solutions’ software systems, Thryv Data's TotalCheck integrates into this software to ensure the data is correct.

Background

Although direct marketing is a major sales tactic for car dealerships, sales staff don’t always have the time to double-check their customers’ details. This can lead to a misuse of marketing dollars, with time and materials being wasted on invalid points of contact.

It’s also harder for billing information to reach the right person –another important source of revenue.

Solution

To eliminate incorrect data entry, Pentana Solutions offers clients the TotalCheck live data validation tool as part of their software integration. With over 80% of Pentana Solutions’ customer, including TotalCheck in their software packages, car dealerships understand the importance of clean data on their marketing ROI. As Pentana Solutions General Manager, Kim Wilson says, “Quite simply, the more customers you can reach, the more you get through the door, the more vehicles you sell.”

Both reliable and innovative, TotalCheck is an intelligent approach to data validation, unmatched in many areas. “I was very pleasantly surprised to see the extent of the TotalCheck email validation service. It’s far better than the competitors’,” says Kim. “In fact, I’m still catching up on the range of services Thryv Data offers. They’re definitely front of the curve in the data validation market.”

As we know, customer databases can become outdated very quickly. Pentana also uses MacroMatch when new dealerships are acquired and therefore a new customer database, because, as Kim says, “No matter what system they’ve been using, there will be duplicates or corrupt data in their CRM.”

“TotalCheck is user-friendly, delivers instant results and is one of the easiest products to install.”