Sensis Data Solutions is now known as Thryv Data. Our products, services and team still remain the same.
Contact thryvdata@thryv.com for any queries as we transition to Thryv.
SDS and Roy Morgan partnership
Thryv Data and Roy Morgan partnership
Is your database Metrotech or Golden Years?
The only psychographic segmentation tool in Australia, Helix Personas, is now available through Thryv Data.
By combining Thryv Datas’ demographic data with Helix’s psychographic data you’re given a unique, in-depth understanding of your customer database.
Grouping the Australian population into 56 distinct personas, Helix details each segment’s attitudes, values, locations and behavioural aspects. This gives you the ability to:
- Create tailored, precise, multiple marketing messages for the one product
- Choose the media that’s best suited to your personas
- Implement look-a-like targeting in media placement
- Plan store locations based on where your ideal personas live
- For details on how Helix can help you breakdown your customer database and target your marketing messages, get in touch with us here
or click through for more details.
See the original article on AdNews here.
Privacy statement:
Thryv Data is compliant with the Australian Privacy Act and Australian Privacy Principles. Personal information provided by Thryv Data customers to Thryv Data for verification and data cleaning is held no longer than 30 days (for caching purposes only), and can be held for shorter periods based on customer-level configurations. All data is held in a highly secure environment to ISO27001 (Information Security Management) requirements within Australia. Roy Morgan psychographic data is completely anonymised and does not relate to a specific individual.