NEWS
Thryv Data & Roy Morgan partnership
Partner with us to strengthen compliance, protect your business, and deliver better customer experiences. Reach out today to learn more about our data-driven verification solutions.
Is your database Metrotech or Golden Years?
We're partnered with Mobilewalla, a global leader in consumer intelligence solutions, to make B2B audience data available to marketers and media buyers in Australia.
By combining Thryv Datas’ demographic data with Helix’s psychographic data, you’re given a unique, in-depth understanding of your customer database.
Grouping the Australian population into 56 distinct personas, Helix details each segment’s attitudes, values, locations and behavioural aspects. This gives you the ability to:
- Create tailored, precise, multiple marketing messages for the one product
- Choose the media that’s best suited to your personas
- Implement look-a-like targeting in media placement
- Plan store locations based on where your ideal personas live
- For details on how Helix can help you break down your customer database and target your marketing messages, get in touch with us here or click through for
more details.
See the original article on AdNews here.
Privacy statement: Thryv Data is compliant with the Australian Privacy Act and Australian Privacy Principles. Personal information provided by Thryv Data customers to Thryv Data for verification and data cleaning is held no longer than 30 days (for caching purposes only), and can be held for shorter periods based on customer-level configurations. All data is held in a highly secure environment to ISO27001 (Information Security Management) requirements within Australia. Roy Morgan psychographic data is completely anonymised and does not relate to a specific individual.
Contact us
For more details on how we can help with psychographic segmentation, get in touch with us.