Stop wasting time on bad leads: The power of verified data

Thryv Data Team

Every minute your sales and marketing team spends chasing a bad lead is time lost.

Research shows that up to 27% of B2B leads are inaccurate or incomplete, and sales reps spend an average of 30% of their time on non-productive prospecting. That’s almost a third of their week wasted on dead ends. 


The truth is simple: bad leads drain resources, frustrate teams, and slow growth.


The solution? Verified data. 



The Hidden Cost of Bad Leads 


Bad leads aren’t just an inconvenience – they have a direct financial impact: 


  • Lost productivity: Teams waste hours calling disconnected numbers or emailing invalid addresses.


  • Lower ROI: Campaigns built on poor-quality data underperform, reducing marketing ROI by as much as 20–30%. 


  • Damaged brand reputation: Reaching out to the wrong person or spamming the same contact twice makes your business look careless. 


  • Compliance risks: With regulations like GDPR and the Privacy Act, outdated or inaccurate data increases the risk of fines and reputational damage. 

 


Why Verified Data Matters 


When your CRM is powered by verified data, your team works smarter, not harder.


Verified data means: 


  • Reach the right people: Focus only on leads that are real, current, and contactable.


  • Increase conversions: Verified data can lift conversion rates by up to 70%, simply by ensuring your message gets to the right inbox or phone. 


  • Personalise with confidence: No more guesswork or missteps – communications are targeted and relevant.


  • Stay compliant: Clean, verified records reduce the risks tied to outdated or duplicate data. 

 


The Thryv Data Advantage 


At Thryv Data, we specialise in transforming bad data into growth-ready CRM systems. Our verification tools check, clean, and enrich your customer records – confirming phone numbers, emails, and addresses against trusted sources. The result? A reliable database your team can trust, and more time spent on leads that actually convert. 

 


Turn Wasted Time Into Business Growth 


Bad leads are inevitable – but wasting time on them doesn’t have to be. Verified data helps your business focus on opportunities that matter. 



✅ Let Thryv Data clean, verify, and enrich your CRM today – and give your team the power to sell smarter. 


Let’s chat more about data! Reach out to us...

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