CASE STUDY

Industry: Real Estate

Australia’s best-known real estate group is committed to helping people achieve their real estate dreams.

A large part of what they do is broker the sale and purchase of private properties. Whilst they receive a few online enquiries from people looking to sell their property or purchase a new one, the majority of people they meet are through open house inspections.

Background

A property can bring in between 10 to 100 enquiries, but only one buyer can be successful. Those who are unsuccessful usually continue their search, often in the same suburb or surrounding areas. The real estate group relies on the details collected during its open house inspections to stay in touch with these people.

Collecting the details of so many potential buyers and sellers at open house inspections creates a problem for the group. As their database continues to grow, contact details quickly become dormant and difficult to manage. It is equally as difficult to determine whether these people are still at the same address or are still looking to buy and/or sell.

Solution

The Real Estate Group needed to know whether the people in their database were the current homeowners at the addresses they had listed as their place of residence. To get in touch with these people, the real estate agents also needed their current phone numbers and emails.

As a result of the data matching project within the real estate group’s database of 100,000 contacts, we were able to remove homeowners who had already purchased and moved. We also helped to identify 14,000 people in the database who owned a property in the areas serviced by the group. They had previously been unaware of these people as a result of incomplete records and missing address data.

As a result, The Real Estate group has been able to foster warm relationships with these people, ensuring they are the real estate agent of choice when the homeowners are prepared to sell. This has also enabled them to adapt their communications accordingly, providing potential sellers with valuable tips and property market insights.

“The contact information our real estate agents need is easily accessible in our CRM platform. They are not left wondering whether the person they’re ringing is actually the property owner of the address we have listed in our database. The data from Thryv Data has helped us get in touch with the people most likely to sell their home and purchase another property.”