Why marketing's all about people, not just platforms now
For ages, marketing plans were all about channels such as email and social media. Now, things are different. The smartest marketers aren't asking Where should we post? But who are we talking to, and what matters to them?
The switch from platforms to people
Today, customers jump between platforms. They switch between Instagram, email, websites, and YouTube, all in one sitting. So, marketers need to ditch the platform-centred thinking. Instead, they need to focus on knowing their audience, not just how each platform is doing.
Why just knowing age and gender isn't enough
Knowing stuff like age, location, and income is just a starting point. People with the same age and income can have really different lives. If you only target people based on basic information, you're missing a lot.
Why understanding what makes people tick is important
It's important to figure out what people care about, such as their interests and what drives them. Do this, and you can make ads that speak to them.
- Basic Info: Woman, 35, lives in Sydney.
- What She Cares About: Healthy, likes saving the planet, buys fancy organic stuff.
See which one is better?
Getting more info on customers
For all this to work, you need more info. Getting more consumer data means combining information to get a full view of your audience. Add things like what they buy, how they act, and their lifestyle to basic info to make useful insights.
This means:
- Ads that feel personal
- Better ways to group customers
- Better ad results
Why good data is a must
This only works if your info is right. Bad info wastes money and causes you to miss chances. Studies show businesses lose a lot of money because of bad info. So, keeping your data clean is key.
How Thryv Data can be useful
If you want good data and want to get the most out of your marketing, Thryv Data can be of assistance.
We're good at:
- Cleaning up data by deleting duplicates and mistakes
- Adding helpful information
- Grouping audiences for better targeting
With Thryv Data, you'll have the right data to reach the right people with the right ads.
Let’s chat about data!
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