The most successful brands understand the choices their customers make, and why they make them. Your data can be used to make sense of consumer needs and desires. Learn to transform your brand and customer experience using our data-driven solutions.
See how the recent upgrade to Roy Morgan’s psychographics tool can help you learn more about your current customers, precisely pinpoint new target markets, and select the best ways to connect with them.
See how Swing helps candidates and campaign managers enrich their electoral information, transforming data into profiles to deploy multiple messages quickly and cost-effectively.
This webinar took attendees through a demonstration of the new MacroMatch feature, Supplementary Jobs, to help you maximise the value of your customer database.
Whether it’s batch cleansing with MacroMatch or live data validation with TotalCheck, this webinar will give you a clear idea of what works best for your business.
This webinar looked at an exciting new psychographics tool now available in Australia - Helix Personas - a unique way to segment and understand your customer database.